Privacy Policy

Lemon respects your privacy and is committed to protecting your personal data.

This policy explains how we collect, use, and store your information when you visit our website or make a purchase.

Who we are

Lemon is the data controller responsible for your personal data.

If you have any questions about this policy or how we handle your data, contact us at:

info@lemonapparel.co.uk

What information we collect

We may collect and process the following information:

• Contact details such as name and email address
• Order and payment information when you make a purchase
• Information you provide when signing up to our mailing list
• Technical data such as IP address, browser type, device information, and pages visited

How we use your information

We use your data to:

• Process and fulfil orders
• Communicate with you about your order or account
• Send marketing emails where you have given consent
• Improve our website, products, and customer experience
• Measure site performance and marketing effectiveness

Analytics and advertising

We use Google Analytics 4 (GA4) to understand how visitors use our website. This helps us improve site performance and usability.

We may also use Google Ads, including remarketing features, to show relevant ads to people who have previously visited our site.

These tools may use cookies or similar technologies to collect anonymised usage data.

You can control or disable cookies through your browser settings.

Email marketing

If you choose to join our mailing list, we will only send you emails where you have given clear consent.

You can unsubscribe at any time using the link included in every email.

We do not sell or share email addresses with third parties for their own marketing purposes.

Cookies

Our website uses cookies to:

• Enable core site functionality
• Analyse website traffic and performance
• Support advertising and remarketing activity

You can manage or disable cookies through your browser settings at any time.

Sharing your data

We only share your data where necessary to operate our business, including:

• Payment providers
• Website and analytics services
• Order fulfilment and logistics partners

All third parties are required to handle your data securely and in line with applicable data protection laws.

Data retention

We only keep personal data for as long as necessary to:

• Fulfil orders
• Meet legal and accounting requirements
• Support customer service and legitimate business needs

Your rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your data
• Withdraw consent for marketing at any time

To exercise any of these rights, contact us using the details above.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our website or legal requirements.

The latest version will always be available on this page.